Our Story

The rose is a fragrant pleasure for the senses, for many centuries reserved for the upper echelons of society. Rose oil is a natural elixir with an uncountable list of benefits. Each of us carried for many years our own passion for the rose, without thinking that one day we might join them together.

Roses in cosmetics, which were for some years perceived as unfashionable, started to enjoy a revival. Being at the right place at the right time gave one of us the opportunity to build up a business focused on bringing the diversity of the cosmetics market to the customer.

Roses in society, with their similar status across cultures ancient and modern, continue to be the positive symbol of beauty, purity, and simplicity. No wonder that one of us still likes to offer roses to his more gracious other half after so many years.

Roses in food products continue to provide a uniquely refined taste, and are excellent when paired with vibrant ingredients. Our healthy eating guru closely follows the range of products in this fast-growing segment.

Working together is powerful enough, but it's true combined passion that gets us up in the morning. It's one of life's elixirs - just like the rose - and the reason we created irose.ch.